Award-Winning Digital Campaign

Gresbond Se Lagaya Hota, To Aisa Nahi Hota

A campaign to spread awareness about the importance of using the right tile adhesive — and avoiding the common mistakes that lead to tile failure.

Recognised by The Economic Times at the Leadership Excellence Awards 2025 as the Outstanding Digital Marketing Campaign of the Year.

The award was presented by Mr. Anupam Kher to Mr. Kartik Kajaria, Head of Gresbond, in recognition of the campaign’s creativity and impact in redefining how tile adhesives are perceived in India.

This recognition reaffirms our belief that the right blend of innovation, storytelling, and product strength can transform the industry.

Watch the Stories

Every year, countless homes face problems like cracked tiles, hollow sounds, or popping floors — often without knowing the real reason. These aren’t product faults. They’re fixing faults.

Through this campaign, we aim to educate and inform — highlighting the risks of poor tile fixing and the difference a professional adhesive can make.

Choose wisely. Choose Gresbond – Premium Tile Adhesive.

Good Tiles Deserve the Right Adhesive

Tile fixing is not just a step in the process — it’s the foundation of durability. Avoid shortcuts, and use a solution designed specifically for tile application.

Gresbond by Kajaria – Premium Tile Adhesive
✅ Trusted by professionals
✅ Ideal for all tile types, including large slabs
✅ Designed for strength, safety, and long-term performance

Why Adhesive Over Cement?

Video Contest on social media

📌 Contest Terms & Conditions - #GresbondSeLagayaHotaToAisaNahiHota

1. Eligibility: Open to all residents of India above 18 years.

2. How to Participate:

Record a short video showing a tile problem and share your tile failure stories such as cracks, hollow sounds, or pop-outs.
Point to the problem and say the line: “Gresbond se lagaya hota, to aisa nahi hota.”
Post the video on your profile and tag @GresbondByKajaria with hashtag #GresbondSeLagayaHotaToAisaNahiHota.

3. Contest Period: 7th Sept – 28th Sept, 2025 (21 days)

4. Winner Selection: 3-5 winners announced every Sunday via our social handles Stories.

5. Prize: Amazon vouchers worth ₹5,100, with winning videos featured on Gresbond’s official social handles.

6. Original Content: Entries must be original and created by the participant.

7. Usage Rights: By entering, participants allow Kajaria Gresbond to repost, share, and use their videos for marketing.

8. Disqualification: Entries with inappropriate content or not following rules will be disqualified.

9. Final Decision: Kajaria Gresbond’s decision on winners, prizes, video featuring on social handles, and all matters related to the contest is final and binding and cannot be challenged.

10. Platform Disclaimer: This contest to be played on Instagram, Facebook & Twitter.

* Kajaria Gresbond reserves the right to change or modify the contest terms and conditions at any time. The final terms and conditions will be binding on all participants.