COOKIE POLICY

1. INTRODUCTION

GRESBOND by Kajaria ("we," "us," or "our") uses cookies and similar tracking technologies on our website (www.gresbondbykajaria.com) and within our mobile application ("Gresbond Rewards"). This Cookie Policy explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage or disable them.

By continuing to browse or use our Website, you consent to the use of cookies as described in this policy, except where you have configured your browser to reject them. If you do not agree to our use of cookies, please disable them following the instructions in Section 7, or refrain from using our Website.

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on your device (computer, tablet, smartphone, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, remember your preferences, and provide anonymized tracking data to website owners.

Cookies can be:

• Session Cookies: Temporary cookies that are erased when you close your browser.
• Persistent Cookies: Cookies that remain on your device for a specified period or until you manually delete them.

We may also use web beacons (also known as pixel tags) and local storage for similar purposes.

3. TYPES OF COOKIES WE USE

We use the following categories of cookies on our Website. Each category serves a distinct function:

CategoryPurposeDurationStrictly Necessary (Essential) CookiesThese cookies are essential for the Website to function properly. They enable core functionalities such as secure login, session management, shopping cart operations, and form submissions. Without these cookies, certain services you have requested cannot be provided.Session & Persistent (up to 1 year)Performance and Analytics CookiesThese cookies collect anonymous statistical information about how visitors use our Website. They help us understand which pages are most frequently visited, how users navigate the site, and if they encounter any errors. We use this data to improve the overall performance and user experience. We primarily use Google Analytics for this purpose.Persistent (up to 26 months)Functional CookiesThese cookies allow the Website to remember choices you make (such as your language preference, region, or login details) to provide a more personalized and seamless experience. They may also be used to remember changes you have made to text size, fonts, and other customizable elements.Persistent (up to 1 year)Targeting / Advertising CookiesThese cookies are used to deliver advertisements that are more relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of our marketing campaigns. These cookies may be placed by third-party advertising networks (e.g., Google Ads, Meta/Facebook) with our permission.Persistent (up to 2 years)

4. THIRD-PARTY COOKIES

Some cookies on our Website are placed by third-party service providers who perform functions on our behalf. These third parties have their own privacy and cookie policies. We use the following third-party services:

Third PartyPurposePrivacy Policy LinkGoogle AnalyticsWebsite traffic analysis, user behavior tracking, and performance monitoring.policies.google.com/privacyGoogle Ads / DoubleClickDelivering targeted advertisements and measuring campaign performance.policies.google.com/privacyMeta (Facebook) PixelTracking conversions and retargeting visitors for social media advertising.facebook.com/policyPayment GatewaysSecure processing of payments (if applicable). These may place temporary session cookies for security.Refer to respective gateway providers (e.g., Razorpay, PayPal).

Please note that we do not control the placement or management of third-party cookies, and we encourage you to review the privacy policies of these external providers.

5. WHY WE USE COOKIES

We utilize cookies for the following specific purposes:

• Authentication and Security: To verify your identity, protect your account, and prevent fraudulent activity.
• Preferences and Personalization: To remember your language preferences, saved settings, and browsing history to tailor content to your needs.
• Performance and Analytics: To monitor Website speed, identify errors, and analyze user engagement so we can continuously improve our digital platform.
• Marketing and Promotions: To understand your interests and serve you relevant advertisements about GRESBOND products, the "Gresbond Rewards" program, and special offers on external platforms.
• Social Media Integration: To allow you to share content on social networks (e.g., Facebook, LinkedIn, Instagram) directly from our Website.