Gresbond Anthem - India’s First Rap Video Shot Inside a Tile Adhesive Plant
Where strength is not claimed — it is created.
Why We Chose to Shoot Inside the Plant
The reason we chose to shoot this film inside our manufacturing plant is simple — we believe in complete transparency. The plant is where real strength is created, and we want to showcase that strength. With world-class machinery, disciplined processes, and committed people, we are confident in the product we build. This film reflects our belief in honesty and authenticity—that strong bonds, whether in construction or in life, are built to last, and that trust is earned through verification. With this anthem, we wanted to move beyond conventional advertising and tell our story in a way that feels real, bold, and rooted in who we are.
- Kartik Kajaria,
Head of Gresbond
From Disruption to Declaration
After the humour-led digital campaign #GresbondSeLagayaHotaToAisaNahiHota, we chose to evolve.
The Gresbond Anthem marks a bold shift —
from witty storytelling to purpose-driven expression.
Because strength deserves more than a tagline.
It deserves a voice.
Transparency You Can See
This is not a set.
This is not CGI.
The film was shot inside a live tile adhesive manufacturing plant —
amidst real production lines, real machinery, and real processes.
Every beat.
Every frame.
Rooted in authenticity.
Built To Bond. Built To Last.
Tile adhesives may remain unseen,
but their impact holds spaces together.
The anthem reflects what defines Gresbond:
Process Discipline
Laboratory Testing
Verification Culture
Manufacturing Integrity
Strong bonds are built through systems — not slogans.
Majboot Rishte. Majboot Bond. Read Full Lyrics
[Intro]
Sapne jo sajte hain,
Ghar ki deewaron par...
Mazbooti jo rahe sadaa,
Woh hai Gresbond ka asar.
[Chorus]
Majboot rishte, majboot bond,
Har kona gungunaye...
Gresbond ke saath jo jud jaaye,
Zindagi bhar nibhaye.
Majboot bond,
Majboot rishte-
Majboot... Majboot...
[Rap Verse]
Listen up, it’s not just stone and sand,
It’s dreams we build with a steady hand.
No cracks, no breaks, no fear inside,
With Gresbond strength, your tiles collide.
Cement ki duniya ab purani ho gayi,
Nayi kahani, nayi guarantee jo mili...
Strong floors, strong walls, stand tall and proud,
Gresbond ka bond hai sabse loud!
[Chorus – Repeat]
Majboot rishte, majboot bond,
Har kona gungunaye...
Jo jud jaaye Gresbond ke saath,
Zindagi bhar nibhaye.
(Oh oh oh!) Gresbond!
(Oh oh oh!) Strong bond!
(Oh oh oh!) Forever!
(Oh oh oh!) Together!
[Bridge – Chant]
Tiles judti hai Gresbond se...
Aur kahani judti hai hum sab se.