“My association with Kajaria over the years has been incredible. I’ve always admired the brand’s commitment to innovation and design. With Gresbond, that same focus on quality and expertise extends to what lies beneath every beautiful space. Gresbond offers premium tile fixing solutions for every surface and every space, ensuring that every design has the right foundation to last. For me, great design is equally about what you see and the expertise that makes it endure.”

“Bringing Ranveer Singh to Gresbond represents Kajaria Ceramics’ commitment to scale Gresbond by Kajaria. We have spent the last few years building the business, strengthening our products, manufacturing capabilities and distribution network, and now we want to take the category to a much larger audience. Tile fixing is an extremely important part of the overall tiling experience, yet it remains a category that many consumers do not think about enough. A beautiful tile deserves the right adhesive, grout and care to ensure that the installation performs the way it should. Our new campaign with Ranveer brings this message to consumers in a fun, energetic and memorable way. We are truly excited to have him join us on this journey as we work towards making Gresbond synonymous with expert tile fixing in India.”